Brand
Brand mark and favicon
Our identity is a single outline drawing of a German Shepherd head — the breed that built the modern working dog. It is the icon you see in your browser tab and in search results.
Why a German Shepherd outline
The German Shepherd is the reference point for every serious working breed programme in Europe. Drawing it as a clean, single-weight outline keeps the mark legible at sixteen pixels in a browser tab while still holding presence at full size on signage, vehicle livery and printed documentation.
Usage
The mark is black on white. It should never be recoloured, stretched, filled or placed on a busy background. When it appears on our dark site furniture it sits inside a white or near-white container so the line work remains crisp.
Where it appears
The same file is served as the browser favicon, the Apple touch icon and the icon shown beside our listings in search results, so the identity stays consistent wherever the business is encountered.